In other news, South Carolina has decided it wants to be more like Mississippi State.
The USC athletics department is trying to show its true colors.
The Gamecocks will use a slightly darker shade of garnet in an effort to be more consistent in color usage. On the Primary Matching System color chart, which has 814 colors, USC is going from color 201 to 202.
The move was initiated by the university’s licensing office after consulting with an outside licensing company. The move is an effort to get “a truer garnet color,” said USC’s Chip Harvey, director of creative services for university publications.
“It’s one of those things where, if you look in the stands, you’d see shades from red to garnet. What we’re trying to do is get things a little more consistent,” Harvey said.
Mississippi State uses color 202…
Color me cynical (pun intended), but does this seem like little more than a cheap ploy to make fans buy new merchandise? How else does USC “get things a little more consistent”?