This has got to be a metaphor for something.

You know it’s bad when a state school is prohibited from using the state’s initials as a logo, but if that could happen anywhere, you know it would be at the University of South Carolina.

And so it has.

The University of Southern California has been ruled to have more legal right than the University of South Carolina to use the “SC” logo. (The decision does not affect the “USC” logo.)

The decision comes from the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office.

Maybe they could read SC East.

Maybe they could read "SC East".

As the post goes on to say,

… The hat above depicts South Carolina’s baseball logo, which the appeal board decided was legally identical to California’s (right). The board says the marks cause confusion and both schools can’t have it.

Incredibly enough, or maybe not – this is South Carolina, after all – it turns out that the school abandoned the use of the initials “SC” for ten years.

The topper to all this is that South Carolina’s use of the initials “USC” is maintained by virtue of an agreement with Southern Cal.

1. SOUTHERN CALIFORNIA shall not object and hereby consents to the use by SOUTH CAROLINA or its licensees, distributors or other lawful designees of the designation USC on and in connection with educational and related services as well as consumer products of varying description. …

2. SOUTH CAROLINA shall not object and hereby consents to the use by SOUTHERN CALIFORNIA or its licensees, distributors or other lawful designees of the designation USC on and in connection with educational and related services as well as consumer products of varying description. … [Page 40]

In other words, if Southern Cal ever yanked its consent, South Carolina couldn’t use either set of initials to identify itself.

(h/t HawgDawg @ DawgRun.com)

By the way, there’s more on the trademark battle here, including this little blurb…

Earlier this year, the USC Gamecocks altered their official school color because of similarities with the USC Trojans. Both schools used the exact same manufacturing color codes for a varient of red known here in Los Angeles as “cardinal.” While the change to another shade of red was subtle, school officials reportedly made the switch after research showed they had lost the brand identity battle in the eye of the public — even in South Carolina…

which makes this story complete bullshit.

About these ads

9 Comments

Filed under College Football, It's Just Bidness

9 responses to “This has got to be a metaphor for something.

  1. Munson's_call

    Maybe they should really jump on the use of “South Cacklacky?” They can’t use “Carolina” because most assume you mean the Tarheels. They can’t use “SC” or “USC” because people think you mean the Trojans. I guess they could always go with a crescent moon and palm tree logo. I don’t think that is used for anything at the moment.

  2. This might be why some people don’t like lawyers. I think Carolina Southern should just scrap their whole name and replace it with a symbol, like Prince did.

  3. dean

    I can’t stop laughing at this. The chickens have lost again.

  4. Pingback: DawgsOnline » Someone get UNC’s lawyer on the phone

  5. NC Dawg

    Have you all seen the logo for the Fresno State baseball team? Looks a lot like some other school. Almost an exact. So is there any dispute over that or is there supposed to be a consistently winning to team on one side?
    And as someone who is from NC and has friends who went to South Carolina, I still give a confused look at them when they call their school Carolina.

  6. anonymous

    The decision of the TTAB deals only with the issue of whether Carolina can register its particular SC logo. It has nothing to do with stopping Carolina from using the logo. Only a court can order Carolina to stop.

    The TTAB found that the Carolina logo is confusingly similar to three California registered marks, including one that consists of the letters SC in any form or design (a block-letter or standard character registration).

    Whether Carolina will be prohibited from using its logo remains to be seen. Perhaps the parties will work out an agreement: e.g., limiting channels of trade for Carolina.

  7. HVL DAWG

    gigglecocks

  8. 81Dog

    Personally, I think South Carolina should go ahead and rename itself “Atlantis.” It works, because that program is sinking faster than the original. I only wonder if the plight of their football program is traceable all the way back to Homer. Or Plato. Or predicted by Nostradamus.

    They could shift their mascots from Gamecocks to Flounders. Or Starfish. Or Mermaids. Think of the marketing potential here, fellas.

  9. Darryl Strawberry

    This whole thing is unbelievably laughable.