Never had a chance.

Remember Georgia’s first blackout debacle – the 2008 ‘Bama game?  Most of us thought the rout in the first half occurred because Saban had his team well prepared and Richt’s team had its proverbial head somewhere else.

Wrong, wrong, wrong.

It was the chips (h/t Team Speed Kills).  Not potato chips or poker chips, but “… tiny holographic patches worn on the skin at Chinese acupuncture points that, according to the company that supplied them to Etheridge, Sports With Alternatives To Steroids (S.W.A.T.S.), help the body maintain and replenish its energy supply.”

That may sound like bunk to you or me, but follow this.

… Both coaches were unsure of Ross and the technology. It took several months of texting before Ross would gain their trust. But it was an unexpected display on the college level that jolted S.W.A.T.S. into NFL locker rooms.

On September 27, 2008, No. 10 Alabama went on the road to take on No. 3 Georgia.

“Tonight Alabama is going to triple chip against Georgia and beat the ever living s— out of them,” Ross texted Lynn. “And the chips are going to be the reason why.”

A few months earlier, Ross says he passed along his chips to some University of Alabama student-athletes. One of those was star running back Glen Coffee, who says he did try them. According to Ross, some members of the Crimson Tide football team were wearing the chips the night they took on Georgia, which went into the season ranked No. 1. (Reached by phone, Alabama sports information director Jeff Purinton told ThePostGame.com, “Alabama has nothing to do with this guy.”)

By halftime, the Crimson Tide was rolling over Georgia, 31-0.

“Okay prophet,” Lynn texted back to Ross, “you have my attention.”

That’s what you have to love about America.  This, too.

… The University of Alabama sent a letter to Ross in 2009 ordering him to avoid contact with all of its student-athletes. So he decided to leave the college ranks and focus on the NFL.

Enter Christopher Key. He met Ross through the personal training business in Birmingham. Key has a degree in kinesiology and has owned gyms. Ross introduced him to the chips in 2008, but Key was skeptical. “I thought he was crazy like everyone else did,” Key says. But after researching and testing them, he got on board. Key, an Alabama grad, became the college arm of S.W.A.T.S. Key pitched the chips under a different name, “Mojo,” and says he tried to get his alma mater to consider officially using the chips as a team, but to no avail.

So Ross and Key decided to show Alabama the hard way that the technology worked by taking it to the Crimson Tide’s biggest rival.

Key says an Auburn booster introduced him to several team doctors. After hearing about the technology, they approved the use on several players, including Zac Etheridge. That was in July 2010 — and the players-only meeting soon followed. Many players began wearing the chips. Auburn kept winning.

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25 Comments

Filed under Science Marches Onward

25 responses to “Never had a chance.

  1. Hogbody Spradlin

    Everybody knows that. Where have you been.

  2. ChicagoDawg

    Ahhh yes, the nano-robot game. I remember it well, it was all the ESPN announcers could talk about. It was the launch of what is now a pervasive technology among the most advanced S&C thinkers. Saban, ever the innovator.

  3. Brandon

    We lost that game because our defense didn’t show up until the second half, if you take the position it showed up at all.

    • Bad M

      I think by the second half, the mercy rule kicked in. Ugh. Lets think about better things…like the ’97 Fl game.

  4. JG Shellnutt

    Actually, I heard a robot from the future was sent back in time to the night of the Alabama game and gave them some ‘as of yet uninvented’ technology in order to beat Georgia. Future historians will point to this as the date of the rise of the machines.
    Or, it could have to do with Saban’s deal with the Devil (or John Tesh).

  5. TennesseeDawg

    SWATS is more like HGH in a patch

  6. Go Dawgs!

    Did the Alabama players take off their special computer chips in the second half?

  7. SC Dawg

    How in the hell did that guy get into the players’ rooms to talk about the chips? That is just ridiculous to think Auburn has that little control over their program. If you are knowingly going to pay your players and provide them with cutting edge bs like SWATS, which obviously has the potential to become controversial, wouldn’t you have a better handle on who your players are talking to.

  8. X-Dawg

    Put those chips in a condom….THEN you’ve got something!

  9. Chuck

    …after doing the research and testing…

    How do you do that?

  10. Sanford222View

    Sounds like the same b.s. as Power Balance bracelets.

  11. Dooms Day Dawg

    I just did a quick search for SWATS and found zero results from any medical journal/publication. I did find this guys video claiming that cell phones make you weaker. Who knows, maybe the Dawgs have been playing with cell phones tucked away in their uniforms for the past 3-4 season. That would explain A TON!

  12. Cojones

    This is too much. Going to take a 420 break. Everyone else should too.

  13. ScoutDawg

    Well Thank God, I just thought we got OUR ASS WHIPPED.

  14. travis fain

    Combine that with the magic mouthguards, and you’d really have something.

    http://lucididiocyblog.blogspot.com/2009/11/magic-mouth-guards-ill-take-94000.html

  15. http://www.youtube.com/watch?v=Ie-kzh9gUPw PLEASE WATCH THIS, CALL ME AT 2059369803 IF YOU WANT MORE INFO ON WHY I WENT TO JAIL BECAUSE OF THIS TECHNOLOGY.

    http://rock995.com/Article.asp?id=2167149&spid=21988

    Christopher Key of S.W.A.T.S joins The Mojo Morning Show in studio! Part 1

    http://rock995.com/Article.asp?id=2167150&spid=21988

    Christopher Key of S.W.A.T.S joins The Mojo Morning Show in studio Part 2

  16. http://www.thepostgame.com/features/201104/tpg-exclusive-auburn-tied-controversial-supplement-company AUBURN TIED TO CONTROVERSIAL SUPPLEMENT COMPANY ,CALL ME AT 2059369803 IF YOU WANT MORE INFO ON WHY I WENT TO JAIL BECAUSE OF THIS TECHNOLOGY.

  17. TPG Exclusive: NFL Orders Raiders Head Coach Hue Jackson To End Ties With Company Linked To Banned Substance http://t.co/x5wCPkA

    CALL ME AT 2059369803 IF YOU WANT MORE INFO ON WHY I WENT TO JAIL BECAUSE OF THIS TECHNOLOGY.

  18. http://www.thepostgame.com/homepage/201102/nfl-orders-players-cut-ties-company-produces-deer-antler-supplement

    NFL Orders Players To Cut Ties With Company Touting Deer Antler Supplement | ThePostGame
    http://www.thepostgame.com
    The NFL has sent letters to several players ordering them to cut ties with S.W.A.T.S., the company at the center of sports’ latest performance-enhancing substance controversy, ThePostGame.com has learned.

    CALL ME AT 2059369803 IF YOU WANT MORE INFO ON WHY I WENT TO JAIL BECAUSE OF THIS TECHNOLOGY.

  19. http://www.al.com/sports/index.ssf/2011/03/fultondale_supplement_maker_ca.html

    Fultondale supplement maker caught up in national controversy
    http://www.al.com
    The Birmingham company has had success marketing its products, but is battling with sports drug testing agencies.