You paid good money for that?

The BCS hired Premier Sports Management to rebrand the BCS and help come up with a new name.  The result?

“College Football Playoff.”

Guys, whatever you shelled out for that, I’d have undercut PSM by half.

It could have been worse, admittedly.

“I’ll be happy with whatever,” Big Ten Commissioner Jim Delany told reporters at the BCS meetings today, according to CBSSports.com’s Bruce Feldman’s Twitter feed. “Obviously I’m not great with names.”

And there’s your understatement of the day.

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UPDATE:  LMAO.

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UPDATE #2:  ROTFLMAO.

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16 Comments

Filed under BCS/Playoffs

16 responses to “You paid good money for that?

  1. gastr1

    I kind of like “ROTFLMAO College Football Playoff,” myself.

  2. Sméagol

    “An official announcement about the new name will made at about 8 p.m. ET. from the Langham Hotel in Pasadena”

    http://espn.go.com/college-football/story/_/id/9204021/college-football-playoff-expected-new-name-four-team-playoff-sources

  3. Dog in Fla

    Paul Meyerberg a/k/a The Smartest Man in America

  4. Connor

    I wonder if the BCS would have been as hated if they had gone with “College Football Playoff” 15 years ago.

  5. Mayor of Dawgtown

    The name should be “Anything To Keep Two Teams From The SEC From Playing In The Final Game College Football Playoff”

  6. Matt b

    This from EDSBS’s twitter feed was gold Jerry, gold.

    “The College Football Playoff. Played in Football Stadium. Sponsored by Company Corp. Broadcast on the Television Channel.”

  7. Faulkner

    To think these are the jokers we have entrusted our favorite past time to.

  8. Hogbody Spradlin

    No they didn’t pay good money for that. They wasted bad money for that.

  9. 92dawg

    Either the funniest or saddest thing I’ve read on here in years. Or both.

  10. Macallanlover

    “College Football Playoff…The Prequel”.

  11. Dawg19

    “College Football Playoff!! Sponsored by Beer. And by Chips. And ‘Wouldn’t you like to drive a CAR today?’…”