Our wallets are Number One!

Based on a statistical model that “predicts team revenues as a function of metrics related to team performance such as winning percentage and bowl participation”, the Emory Sports Marketing Analytics blog ranks Georgia’s fan base tops in the SEC.

The University of Georgia has the number one ranked football fan base in the SEC according to our study.  It should be pointed out that this study covers a ten year period, and that the top four ranked schools in the SEC are also among the top ranked football fan bases in the country.  So, what separates Georgia from Alabama?   Over the period of our study, both Georgia and Alabama averaged between 9 and 10 wins a season.  However, Georgia averaged 12% more in revenues per year than Alabama.  Alabama also had a couple of years in the beginning of our sample (2002 & 2004) where the home games were not all filled to capacity.  Thus, over the period of our study, when we control for team performance and other institutional factors, the Georgia fan base is just a bit more loyal and devoted.

Call it banged for the buck.  It’s what powers McGarity’s revered reserve fund to be all it can be.

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13 Comments

Filed under Georgia Football, It's Just Bidness

13 responses to “Our wallets are Number One!

  1. This is sort of hard to believe.

    • Comin' Down The Track

      We get our hearts broken and keep coming back for more. People keep telling us to walk away, but we just can’t quit ‘em. Alabamistanis are psychotic anarchists when it comes to winning/losing while we are usually content to suffer in silence. What’s so hard to believe?

      • 69Dawg

        We are the masochistic fan base of the SEC. We build up our expectations on a yearly basis just to see them crushed year after year and we still pay for the pleasure. Kick Me signs should be handed out at the games by the Boy Scouts.

  2. and ray Charles singing georgia

  3. Georgia Football is much more than just a great product to me. Yes, we should spend more of the football money on football itself and yes I realize its a business, but its also my pride and joy in ways that I cannot express without sounding corny. At the Georgia dome last year a particularly loud Alabama fan a row over kept yelling “do your job” at his players. I know a lot of people yell this, but I don’t consider the team this way. Maybe its growing up listening to Larry or something. I stood their thinking these are my boys and they are playing their hearts out, not just doing a job. Does this make me slightly more “loyal and devoted” than fans of other schools? Probably.

  4. Dawgfan Will

    Would the difference between UGA and Bama during this time be bandwagon fans?

    • To give Alabama fans their due- yes most most likely. The more obnoxious do not seem to have attended or even cared up until Saban started winning big. But maybe they all view it as a business. Lord knows Saban does and lord knows Bama backed up the truck to buy him.

  5. DawgPhan

    you can count me on the rolls as one who romanticizes the relationship with the university and by extension the football team. Treating it like a business where I pay for performance is unimaginable. I want to be proud and I can always find points of pride with this team that extend beyond the “W” column.

  6. Mayor of Dawgtown

    Is the 12% more revenue figure net or gross? If net, I can certainly believe it.

  7. HVL Dawg

    The impressive part is that Alabama and Auburn both did so well from a lesser populated state.

  8. Chris

    So UGA has the #1 brand equity in the SEC… But, Senator, what about all those people in Montana? Who cares about brand equity revenue, when there are thousands, if not tens of thousands of college football fans in MONTANA that can or cannot identify helmets out of their region.

    I wonder what ole Stewie thinks of this.