Two of Florida’s long-time college football rivals are coming together in a new contest: To sell lottery tickets.
The Florida Lottery is paying hundreds of thousands of dollars so it can use the logos of the University of Florida and Florida State University on a new $2 scratch-off lottery game aimed squarely at football fans.
Isn’t that special? In the words of the Lottery secretary, “We felt it was a great opportunity for us to showcase the rivalry and do it in entertaining manner.”
Call it a new tradition, if you’d like. The NCAA can’t figure out what to call it.
The NCAA has maintained a strong stance against gambling, but it referred questions to the two schools. The NCAA has rules that prohibit athletes as well as athletics department employees from wagering on sports in which the NCAA conducts championships. Those include office pools for the NCAA basketball tournament.
Well, technically they’re not betting on sports. Maybe the NCAA is taking notes on how to market a March Madness lottery ticket to make up for the revenue lost from dropping the EA Sports deal.