Sadly, this is what passes for forward-thinking, bold planning in today’s SEC.
Sanford Stadium—and other Southeastern Conference stadiums for that matter—will be able to play recorded music in between plays in an effort to pump up the in-game atmosphere, Georgia athletic director Greg McGarity said.
“If you need to get people revved up for a big third-down play, you can do that,” McGarity said. “You could always do it with your band, but now you can do it any way you want to. You still have to stop once the quarterback gets over the ball, gets under the center or in the shotgun.”
McGarity said the SEC has relaxed its rules on playing music over the stadium sound system that should give Georgia the same kind of environment during the game as the Bulldogs saw in last year’s season-opener at ACC member Clemson.
“They were able to do things in the ACC that we were not in the SEC,” McGarity said. “The rules have changed now for 2014 where we’re able to utilize songs and music up until the point when the quarterback gets over the ball. That’s a big change in the in-game atmosphere.”
McGarity is on an SEC working group, chaired by Mississippi State athletic director Scott Stricklin, that looks at marketing, promotions and fan interaction and declining attendance.
That group felt like adding music to the in-game atmosphere “would create more excitement across the conference,” and entertain fans more and help generate more enthusiasm, McGarity said.
Implicit in all this nonsense is an admission that the conference recognizes its on-field product is no longer compelling enough on its own merits for its fan base. That’s one helluva marketing strategy you got there, fellas.
The obvious way to get SEC fans revved up would be to serve them a better home schedule with fewer cupcake games. But that tends to be a lot more expensive than paying for the right to shatter ear drums with a stirring rendition of “Zombie Nation”. And when the day comes when it dawns on them that fake juice doesn’t work, they’ll console themselves with the notion that at least they tried to give us what we wanted. Then they’ll move on to the next stupid, cheap stunt that gets their attention.
McGarity threatens/promises to test out a few choice numbers at G-Day. Anyone got a spare Masters ticket?