I’m not really sure how I came across this, but, hell, it’s worth sharing. Speaking about the 2012 presidential campaigns, some experts posited an interesting observation about the role college football played.
What do Pennsylvania, Michigan, Ohio, Florida, and Wisconsin (states that were neither solidly Democrat nor Republican) have in common? The audience will tell you that these states not only gave their electoral votes to Obama but also possess some of the largest concentration of college football fans. Now one might ask – is this merely coincidental or does a link really exist? If it does, what should we make of it? Do college football fans love Obama more than Romney? Not necessarily. Did Obama outspend Romney in his purchase of ad time during televised coverage of college football games? While it is certainly true that Obama had a tremendous advantage in the number of ads placed during college football games, any good political scientist who is vigilant about spinning a causality story will not conclude that Obama won the election because he did more to appeal to college football fans than did Romney. What they can conclude however, is that Obama’s advertising activities during college football season were part of an overall campaign effort that differed remarkably from that of Romney not only in terms of strategies but also in terms of goals and objectives.
Say what you will about the man’s politics, he knew how to campaign effectively. So what is it about college football that Obama’s camp found useful in reaching potential voters? And what, if anything, did Romney’s folks miss about that?