What’s in a name?

The U.S. Patent and Trademark Office blows off somebody who sought to cash in on Johnny Manziel’s popularity by attempting to register the “Johnny Football” trademark first.

“Registration is refused because the applied-for mark consists of or includes a name, portrait, or signature identifying a particular living individual whose written consent to register the mark is not of record,” the examining attorney wrote. To make the case, the attorney attached articles that referred to Manziel as “Johnny Football.”

The investment firm, based in College Station, Texas, filed for the trademark on Nov. 1, 2012, as Manziel rose to prominence in the town, and throughout the country, as Texas A&M’s star quarterback. Manziel’s organization, JMAN2 Enterprises, filed for the trademark three months later.

Shockingly, the role Texas A&M played in the rise of Manziel’s market value played no part in the deliberations.  Maybe the NCAA should sue for a share of the royalties.

Seriously, is there a better example of the sketchy limits of the amateurism standard than this?

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2 Comments

Filed under It's Just Bidness, The NCAA

2 responses to “What’s in a name?

  1. mwo

    So if the first party had been successful in obtaining the trademark for Johnny Football, would the “FREE” autographs Manziel signed be forgeries if he signed them Johnny Football? If they were, he might have had to sit out 3 quarters of the opener for A&M last year instead of just a half.

  2. 69Dawg

    A&M has probably fired their marketing and merchandising guy for not getting the TM first. All that money that was lost and the little shits not going to play 3 years. How ungrateful of he and his parents.