The free market is a beyotch.

For those of you who continue to wonder how in the world somebody could calculate the monetary value of college players’ likenesses, EA was prepared to pay college football and men’s basketball players for the use of the names, images and likenesses in the company’s NCAA-themed games.

Except, you know, amateurism.

It’s really not that hard unless you’re dealing with stubborn assholes.

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3 Comments

Filed under It's Just Bidness, The NCAA

3 responses to “The free market is a beyotch.

  1. I Wanna Red Cup

    I bet there is going to be some testimony that will embarrass and sink the NCAA coming out of this trial. Jan Kemp esq.

  2. Slaw Dawg

    Props to EA for trying to do the right thing here, but looks like they found themselves trapped in an episode of “The Wire” or “Game of Thrones.”

    If a business major with an academic scholarship opened a sports themed restaurant with likenesses of college football players on the walls and made $50,000 a year on it, would he lose his scholly or be otherwise punished? What if said business major was a star linebacker who included his own face on the wall? If a UGA music major wrote, performed and received royalties on a song called “I’m a Gurley Man” celebrating the exploits of one Todd G and his team, would he lose his scholly or be otherwise punished? If said music major was, say, Todd Gurley, would he? If an engineering major developed a safer helmet design and sold the patent to Riddell for $1M, would she be academically punished or rewarded? If she wanted to share the proceeds with the college players who helped her figure it out by modeling and testing the helmet, would they risk punishment? I don’t think I like the probable answers to at least 3 of those questions.

    Fully realizing its dangerous implications for my favorite sport, it just ain’t right that everybody can make bank off the players except the players. One wonders if the NCAA, ESPN and other sports networks, or the athletic departments themselves, have any concept of shame.

    • Dog in Fla

      With any kind of luck, the NCAA will soon be trapped in an episode of True Detective, one in which they will not get the girl but will get the shaft.

      “One wonders if the NCAA, ESPN and other sports networks, or the athletic departments themselves, have any concept of shame.”

      Of course not because corporations are people too my friend.