Care to guess what regular season college football game in 2007 sports the highest ticket price?
Try this one. You read that right. 90 dollars.
Even more outrageous:
Iowa State sports information director Tom Kroeschell said the price compares to other 2007 premium games in the Big 12, including Texas at Texas A&M ($90), Nebraska at Texas ($85) and Texas at Oklahoma State ($85).
Texas at Oklahoma State is a “premium” game?
To paraphrase something baseball owner Bill Veeck once said, “It isn’t the high price of marquee games that is expensive, it’s the high price of mediocrity.”