Care to guess what regular season college football game in 2007 sports the highest ticket price?
Try this one. You read that right. 90 dollars.
Even more outrageous:
Iowa State sports information director Tom Kroeschell said the price compares to other 2007 premium games in the Big 12, including Texas at Texas A&M ($90), Nebraska at Texas ($85) and Texas at Oklahoma State ($85).
Texas at Oklahoma State is a “premium” game?
To paraphrase something baseball owner Bill Veeck once said, “It isn’t the high price of marquee games that is expensive, it’s the high price of mediocrity.”
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I like georgia’s approach. We charge the same fee for every game because our fans come to the game to see Georgia. Not the other team.
When you have tiered pricing for different games, you’re charging folks to see the OTHER team.
Even better is Damon’s latest. If anyone charged our fans a premium over their normal price ticket last year. We’re charging their fans, and their fans only, the same price. Suck that auburn.
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I’m a free market guy, but even so, there’s something a little distasteful about tiered pricing of college football tickets – especially when it’s a taxpayer funded institution behind it.
That being said, this strikes me as being a perfect market for a Dutch auction. Set an initial price per ticket on January 1 of $200 and drop the price a dollar a day until you hit a preset floor, like $75. My bet is that a school like Iowa State would raise even more revenue doing that.
I love Damon’s new policy. I just wish he’d carry it to its logical extreme. Wouldn’t you have preferred to make Yellow Jacket fans purchase a three game package (say, Tech-UAB-Western Kentucky) to get their seats? I sure would.
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