Fox doesn’t sound too upset.
Ratings for Fox’s coverage of the Sugar Bowl, a Georgia blowout of Hawaii, dived 17 percent compared to last year’s game, which featured Notre Dame.
But the Oklahoma-West Virginia Fiesta Bowl was up 10 percent, and the Kansas-Virginia Tech Orange Bowl climbed 6 percent.
Last year’s BCS title game all but ended when Florida took a 34-14 lead into the half. But the game was still the second-most-watched sporting event of 2007, drawing 28.8 million viewers. About 19.6 million watched the NCAA basketball final on CBS.
Asked if Fox believes it’s getting its money’s worth for $80 million a year, Bell replied, “Without question.”
He added: “It’s our top priority to extend this relationship, whatever the format. Whether it’s a plus-one, an eight-team playoff or status quo, this is the business we want to be in.”
Maybe they just need to enlarge the Notre Dame exception for the BCS – let a bowl have the option to invite the Irish over any school that has a strength of schedule greater than 100. Obviously America would rather watch Charlie Weis get smoked than June Jones.