I’m not sure what this means, but somehow I doubt that it’s good:
At the ESPN upfront presentation, Ed Erhardt, president of customer marketing and sales, emphasized the network’s effort to diversify its fan base in order to deliver sought-after demographics to advertisers.
Expanded programming focuses on the Hispanic and youth markets — and ESPN.com will introduce content for fans of extreme sports and a light-hearted take on the foibles and highlights of the day’s games.
On the plus side, there is this:
ESPN also plans to “make the opening of college football season a holiday” by televising 32 college games, Erhardt said.