Stewart Mandel, in his column today about a possible SEC Network, tosses out a classic factoid, something that looks profound at first glance, but is essentially meaningless when you think about it.

… [The SEC’s] syndicated Raycom package (previously branded as Jefferson-Pilot and Lincoln Financial) was not only the most-watched among football conferences, with an average 1.4 million households, it also drew more 18 to 49-year-old male viewers than any syndicated show on television — beating out the likes of Jeopardy and Wheel of Fortune.

I mean, seriously, Jeopardy and Wheel of Fortune?  The idea that a male American in his twenties, say, is going to be drawn to game shows over SEC football makes little or no sense.  Unless said male happens to be a Georgia Tech student or grad, of course.


Filed under Media Punditry/Foibles

6 responses to “Duh.

  1. Belue Grass

    I’ll take No Talent Clowns for $2000, Alex.


  2. NM

    Haha, nice. Very true.

    Although considering RayCom SEC only plays to, what, less than 25% of the country at noon on Saturday… that ain’t half bad.


  3. dean

    Nice jab, Senator. Just remember to stick and move.


  4. In Stewart’s defense. I think Raycom games air exclusively in Southeastern markets with only 1 Top 20 media market (Atlanta). And they air at 11:30 am central time for the smallest market towns.

    It’s not unreasonable to assume game shows airing nightly at 6:00-7:00 in the Northeast, West and Midwest would pull many times the viewers of Vanna White.

    I now return to my boredom with Mandel already in progress.


  5. typo — should say…”with Vanna White” not “of Vanna”