Stewart Mandel, in his column today about a possible SEC Network, tosses out a classic factoid, something that looks profound at first glance, but is essentially meaningless when you think about it.
… [The SEC’s] syndicated Raycom package (previously branded as Jefferson-Pilot and Lincoln Financial) was not only the most-watched among football conferences, with an average 1.4 million households, it also drew more 18 to 49-year-old male viewers than any syndicated show on television — beating out the likes of Jeopardy and Wheel of Fortune.
I mean, seriously, Jeopardy and Wheel of Fortune? The idea that a male American in his twenties, say, is going to be drawn to game shows over SEC football makes little or no sense. Unless said male happens to be a Georgia Tech student or grad, of course.