You know it’s bad when a state school is prohibited from using the state’s initials as a logo, but if that could happen anywhere, you know it would be at the University of South Carolina.
The University of Southern California has been ruled to have more legal right than the University of South Carolina to use the “SC” logo. (The decision does not affect the “USC” logo.)
The decision comes from the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office.
As the post goes on to say,
… The hat above depicts South Carolina’s baseball logo, which the appeal board decided was legally identical to California’s (right). The board says the marks cause confusion and both schools can’t have it.
Incredibly enough, or maybe not – this is South Carolina, after all – it turns out that the school abandoned the use of the initials “SC” for ten years.
The topper to all this is that South Carolina’s use of the initials “USC” is maintained by virtue of an agreement with Southern Cal.
1. SOUTHERN CALIFORNIA shall not object and hereby consents to the use by SOUTH CAROLINA or its licensees, distributors or other lawful designees of the designation USC on and in connection with educational and related services as well as consumer products of varying description. …
2. SOUTH CAROLINA shall not object and hereby consents to the use by SOUTHERN CALIFORNIA or its licensees, distributors or other lawful designees of the designation USC on and in connection with educational and related services as well as consumer products of varying description. … [Page 40]
In other words, if Southern Cal ever yanked its consent, South Carolina couldn’t use either set of initials to identify itself.
(h/t HawgDawg @ DawgRun.com)
By the way, there’s more on the trademark battle here, including this little blurb…
Earlier this year, the USC Gamecocks altered their official school color because of similarities with the USC Trojans. Both schools used the exact same manufacturing color codes for a varient of red known here in Los Angeles as “cardinal.” While the change to another shade of red was subtle, school officials reportedly made the switch after research showed they had lost the brand identity battle in the eye of the public — even in South Carolina…
which makes this story complete bullshit.