Which of these results is different from the others?
- Thanks to a stronger schedule, ABC’s Saturday night showcase outdrew its 2007 lineup by 24.2 percent. The network served up the fifth-largest college football audience in TV history on Nov. 1, as 12.2 million fans tuned in to watch No. 7 Texas Tech unseat top-ranked Texas 39-33, on a last-second 28-yard touchdown pass from Red Raiders’ quarterback Graham Harrell to wideout Michael Crabtree.
- Elsewhere on the dial, CBS averaged 5.1 million viewers over 18 telecasts, down 4.7 percent versus last season. The broadcaster boasted the year’s most-watched college football game, serving up 15.1 million viewers Dec. 6 with its coverage of the SEC Championship Game. The Gators knocked No. 1 Alabama out of contention for the BCS National Championship Game by a 31-20 margin, in what was also the highest-rated non-bowl game since 2006.
- And while Notre Dame endured another miserable season, going 6-6 and falling to the likes of lowly Syracuse (and at home, no less), the Fighting Irish continued to be something of a lucky charm for NBC, which carried six games and averaged 3.2 million viewers, an increase of 21.3 percent versus its seven-game load a year ago.
Big XII better = higher TV ratings. SEC down = lower TV ratings. Makes sense.
Notre Dame has another season of mediocrity (the record was better for one reason, a much weaker schedule than the ’07 slate), and the ratings jump. Mystifying.
It may be time to renegotiate with NBC. Again.