Fans may want a playoff, but they are still watching bowl games.
The average TV rating for the 34 bowls was up 3 percent from a year ago, when there were 32 bowls, according to data provided by Nielsen Media Research. The five lucrative Bowl Championship Series games enjoyed a 7 percent spike, including a 10 percent increase for the national championship game.
I’m curious what we’ll see in the ratings when the BCS switches to ESPN. As the article notes, ESPN has a better platform to promote the games than does Fox, but on the other hand, that platform will be completely on cable for the first time ever.
Were I the attorney general of the state of Utah, or the commissioner of the Mountain West, here’s what I’d be latching onto today:
The Mountain West, which is trying to become an automatic BCS qualifier in the future, had an average rating of 3.36 for five bowl games. That easily surpassed the Big East, which drew a 2.68 average.
The Mountain West – undefeated against the Pac-10 in the regular season, two teams in the final top 10 (the Big East had none) and a bigger draw on TV. Exactly why does the Big East have that automatic qualifier?