With all the money we see thrown around by SEC athletic directors of late, it’s easy to forget how the other half lives sometimes. Times aren’t so flush on the Flats these days. Evidently you can’t cut the fan enthusiasm with a knife.
– Basketball ticket sales are about $275,000 below projections at Georgia Tech, where athletic director Dan Radakovich says he is heading an exhaustive analysis of ways to cut spending.
Radakovich says his and other athletic departments must make some of the same painful decisions as businesses and other parts of the university, with endowments and state aid dropping.
“It’s going to be different,” Radakovich said. “We must be able to understand when you look around the region and you see the number of layoffs and cutbacks that corporations are having, what would make one think that we would be immune? We’re not.”
And remember, according to most Techies, these are the glory times for the football program. 45-42, 45-42, 45-42, yada, yada, yada. Still, it’s gotta be tough for Radakovich chasing that entertainment dollar when he has to compete with the likes of DragonCon for the attention of his fan base. How much of a shortfall will there be when the next losing streak starts?