Knowing your audience

Let’s give it up for Tennessee associate athletic director Bud Ford, who, in defending the need for printed media guides in the current era of cost cutting, had this to say:

“I realize there is money to be saved, but in reality, you’re still reading the newspaper when you go to the bathroom,” he said. “You don’t take a zip drive. I think people physically want an item in their hands, in their library or at their desk that they can quickly grab if they need to answer a question.”

Besides, you can’t wipe your ass with a zip drive when you run out of toilet paper in your outhouse.