Brian McCormick at The Business of College Football points us to this sad story highlighting one very significant fact about the Mountain West Conference: it isn’t much of a draw for the rest of the country.
… CBS C has pretty much finalized its fall football schedule, and there are 43 games on it. Which, of course, means that there’s the potential for 86 teams to appear on the cable/satellite network.
Of those 86 spots, 12 will be filled by MWC teams. That’s 14 percent. And that isn’t a lot.
The Mountain West is not, of course, the only college football entity that has a contract with CBS C. The channel also has ties to Conference USA, Army and Navy. (The two service academies do not belong to a football conference.)
So, how does the MWC stack up against Army/Navy and C-USA on CBS C?
Between them, Army and Navy will be seen more often than the nine teams in the MWC. [Emphasis added.] Navy will make seven appearances and Army will make six — 13 games/15 percent of the total.
So, again, it’s one thing to say that Utah deserves a shot at a BCS title when it runs the table. It’s something else entirely when a conference that can’t outdraw the service academies as a TV attraction argues that it deserves the same kind of money year in and year out that the Pac-10 gets.