… There may be another aspect of this as well.
One of Obama’s top aides and chief media strategists is a huge college football fan. He is Robert Gibbs, the president’s chief spokesperson, who grew up in Auburn, and is a huge fan of the program (even though he played soccer at North Carolina State). Perhaps Gibbs is still in a snit over the Tigers being shut out of the 2004 BCS game.
I’m in awe. Admittedly, it’s insanely hackish (don’t miss him calling Boise State “a bunch of freeloaders”), but that just adds to the awesomeness.