I can see where Michael Elkon wanted to go with this analogy, but he realizes that he can only take it so far.
… Let’s say that Colorado went to the Pac Ten and Missouri, Nebraska, and Kansas joined the Big Ten. At first glance, that would leave Texas in an eviscerated Big XII. However, the Horns would still have options. One suspects that the SEC would jump at the chance to add Texas along with Texas A&M or Oklahoma, as would the Pac Ten.
That, it turns out, is probably the glue that’s holding the Big XII together right now.
… Basically, the Big 12’s formula for distributing its football television revenue is: 50 percent divided equally among the schools, the other 50 percent based on appearances.
Which means Texas, OU and Nebraska will reap more than Baylor or Iowa State. In 2008, the difference between the largest payout (Texas) and the smallest payout (Baylor) was approximately $2.7 million.
That might seem grievous, considering the economic prosperity of leagues that share media revenues equally (SEC, Big Ten, National Football League). But the current system was necessary to formation of the Big 12 in the mid-’90s.
“It’s the foundation upon which the conference was formed,” said UT athletic director DeLoss Dodds. “It’s not something going to be changed easily.”
Changing would require a vote of 9-3, and while the topic pops up every few years, a Big 12 school would be foolish to vote for change and risk losing Texas to another conference. Change it now, and the Longhorns might scram before sundown.
When the Big 12 was formed, “Texas had options,” said then-OU athletic director Donnie Duncan, who with Dodds put the league together. “Those options haven’t changed.”
Nope. In fact, they’re probably getting ready to be enhanced.
He acknowledged talking about a shared TV network possibility with both the Pac-10 and Atlantic Coast Conference. The proposal would also allow Big 12 schools a chance to maximize individual TV revenue. Think a possible Longhorn or Cornhusker cable network, for example.
“I don’t think you can come out and say, ‘We’re going to do a traditional deal or we’re going to do a network deal,’ ” Beebe said. “I think we have to be open to all possibilities.”
It’s good to be the king.