… Hearst Newspapers has teamed up with Bleacher Report to share content. From Editor & Publisher:
Hearst Newspapers is teaming up with the Bleacher Report a citizen sportswriter site to introduce Local Editions in four of Hearst’s markets: Houston, San Antonio, Texas, San Francisco and Seattle.
“Bleacher Report’s publishing platform provides a powerful way to serve our readers quality, original content that complements our own coverage,” Stephen Weis, executive vice president of the Houston Chronicle and general manager of Chron.com, said in a statement. “Working with Bleacher Report, we’re able to reach out to local fans and add a variety of viewpoints on each of the day’s sports stories that matters most to our readers in their home markets.”
The plan is to use B/R on all the local newspaper websites to boost their online coverage and provide more analysis from other voices, stating that the local editions will start using Bleacher Report “original content.”
Bleacher Report? What’s next, teaming up with footballcoachscoop.com? Jeezus. This is depressing evidence of why traditional media is slowly swirling around the toilet bowl nowadays. Put more politely,
… From a business standpoint, Bleacher Report seems to make a lot of sense, but in practice, there’s something missing. Perhaps it’s just a level of checks and balances that other content networks have, but to everyone I’ve ever spoken to, including some people who write at Bleacher Report, the network is the wild, wild west of sports blogging. And that’s saying something. People put up whatever they want, and the outlandish articles get thrown to the top of Google searches like they are legitimate news and commentary. It’s both a testament to the company, and incredibly scary, that a good business model and questionable content with zero accountability and very little respect in the industry can get them as far as they have.
Very little respect… but just enough, evidently. Sad and appalling.