No doubt I risk incurring the wrath of some of you by posting something about politics here, but there are a couple of posts over at Hotline OnCall (h/t Ivan Maisel) which explore the correlation between sports viewing and political affiliation worth bringing to your attention.
If you’re a GOP strategist looking for key primary votes, spend your valuable advertising money on PGA Tour events. If you’re a Dem trying to win over your base, focus on advertising during NBA games.
So says a new study among hundreds of thousands of Americans examining the correlation between viewers’ favorite sports and their voting habits. And, the survey shows, most dedicated sports watchers are much more likely to vote with the GOP than they are to vote with Dems.
In SEC country, you can elevate that description from “dedicated” to “rabid”, so it comes as little surprise that college football viewers are 36% more likely to call themselves Republicans (higher than any other sport listed) than the average American and 9% less likely to call themselves Democrats. They’re far more likely to vote than the average, too.
This chart shouldn’t surprise anyone either.
Top Five Media Market Rankings For Major Sports
College Football (23%)
1. Birmingham, AL (55%)
2. Knoxville, TN (49%)
3. Oklahoma City (47%)
4. Columbus, OH (43%)
5. Jacksonville, FL (40%)
Note: The numbers in parentheses are the percentage of high-turnout
voters who are very interested in those sports, both nationally and in
the local markets.
This is my favorite part.
And fans of World Wrestling Entertainment are also much more likely to favor Dems — if they vote. Wrestling fans are less likely to cast ballots than any other sports fans.
That’s because they’re far more familiar with the concept that things are fixed than the rest of us, I suppose.