This fairy tale posted by John Feinstein is borderline delusional:
… Oh please. If the NCAA wanted control of football it could acquire it in about a 15-minute meeting with the BCS commissioners and presidents. Here’s how it would go:
NCAA: “We are starting a football tournament next season. We are going to sell the rights to corporate America and the TV networks the way we sell the rights to the basketball tournament.”
BCS goons: “We have the BCS. We won’t participate.”
NCAA: “No problem. You can turn down the invitation to the football tournament. By the way, any school that doesn’t participate in the football tournament can’t participate in or receive revenue from the basketball tournament.”
Now, the BCS will scream and yell and threaten legal action. Fine. To begin with, the NCAA already set this precedent years ago when it told basketball teams it had to play in the basketball tournament if invited. It’s known as the, ‘McGuire rule,’ because it was put in place after Al McGuire took Marquette to the NIT in 1970 because he thought his draw in the NCAA’s was unfair.
What’s more, the NCAA is a private organization. Membership is voluntary. It can make any rules it wants (and does) and any member has the right to drop out if it doesn’t like the rules. Aha, you say—the BCS schools will drop out and form their own organization. Not as easy as it sounds. For one thing, the basketball contract for the next 14 years is with the NCAA. And, even if they formed their own superpower tournament the magic of the tournament would be completely lost. Butler makes the NCAA Tournament a must-see event. So does Cornell. The superpowers are semi-pro teams with zero romance attached to them other than by their own fans. The BCS would be cutting off its nose to spite its face if it went rogue. The easiest and best way would be to go kicking and screaming into an incredibly lucrative—for all—football tournament.
I’m going to skip right past his total lack of understanding of US antitrust law and blow by his Cinderella infatuation to get to this one simple question: does he honestly believe that an organization that just restructured its signature sporting event for the sole purpose of creating more broadcast revenue would leave the staggering amount of money that the football postseason already generates to the conferences as a matter of choice?
Give me a break. Of course the NCAA wouldn’t.
I can only imagine the column he’d have written in the days before Oklahoma and Georgia challenged the NCAA’s control of football on television. “Not as easy as it sounds”, my ass.