ESPN loses another BCS sponsor:
The Granddaddy Of Them All is looking for a new sugar daddy. Citi is out as presenting sponsor of the Rose Bowl after a seven-year run supporting college football’s most august bowl game.
Citi’s decision not to renew its deal mainly was based on flexibility and price, sources said. One of the main reasons why it decided to drop the game is because of ESPN’s restrictions over when and where it would spend its money as the Rose Bowl’s lead sponsor.
Anyone else find it amusing that Citi had no problem ponying up the big bucks to Disney while it was sucking on the public teat, but now that the bailout money’s been repaid, it’s suddenly got qualms about the expenditure?