It’s a new low for the World Wide Leader.
As Jim Gray has told it, it was his idea to make LeBron James’ free agent plan an hour special. He took the idea to James’ marketing agent Maverick Carter of LRMR, who then worked with William Morris Endeavor to put the package together in front of ESPN executives.
ESPN didn’t play down one part of the business arrangement of the deal — that Gray, the former ESPN and NBC reporter who is now working on a freelance basis, was James’ preferred interviewer. But the network didn’t say, and now says they didn’t know, that Gray’s travel and payment for “The Decision” show was being paid by the entity set up by Team LeBron and not by ESPN, as CNBC has learned.
If they had a sense of shame, that might actually be embarrassing.
It’s probably giving Craig James a few ideas, though.