Old beer in new bottles

Image via Danwei

If you’re concerned about the inevitability of the People’s Republic of China becoming master of the planet, this exercise in American commercial ingenuity should give you some relief.

Wait ’til you see the marketing plans for Thunderbird wine.

(h/t Jonathan Chait)


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14 responses to “Old beer in new bottles

  1. Mayor of Dawgtown

    Ms. Gibson is wrong. $44 a bottle is $43.50 too much.


  2. Cynical in Athens

    F*cking brilliant.

    There are Hipsters all over East Atlanta trying to figure out what their new beer-of-choice is going to have to be now.


  3. I will not have PBR disparaged in my presence.


  4. Dog in Fla

    Stand by for a heavy mark-up on the price of PBR in The WalMart.


  5. Dooley's Wig

    Frank Booth would not be happy with this.


  6. The Belgians (or, rather, AB InBev’s Belgian brand) did it to the American hipster community in the early 2000s with Stella Artois


  7. No One Knows You're a Dawg

    When I read the header, I thought this was going to be about Jeff Schultz’s latest round of columns.


  8. Sep

    This is great. My first taste of beer was my Dad’s PBR in the fridge in the garage.

    Set me up well because all beer is good to me now except PBR. Kinda like hittin the goat first.


    • AthensHomerDawg

      I worked in the lab at the PBR Plant outside of Warner Robins one summer . All the beer you could drink after work. I know what you mean about any beer except PBR.


  9. No One Knows You're a Dawg

    There’s an update to the story (also via Chait). This isn’t the PBR sold here in the States, it’s a specialty beer being made exclusively for China.

    Still, even this limited edition PBR doesn’t sound like something that would be worth $40 a bottle. Time to move to China and open a brewery.



    • BenG

      I thought the beer in the photo looked a little dark to be PBR, but I chose to believe it because it was funnier that way. Thanks for ruining my good time, man!

      I’m about to go crack open a Dogfish Head 90 Minute IPA, sit on the deck and thank God that I don’t live in China. Or, you know, anywhere outside Georgia.


  10. dean

    If PBR is going for $44 a bottle I wonder how much a Lowenbrau would cost?


  11. Go Dawgs!

    Man. I need to go to China. I can get myself one of those “Rent a White Person” (http://www.cnn.com/2010/BUSINESS/06/29/china.rent.white.people/index.html) jobs and look classy drinking my PBR.