Taking care of business, working overtime

In case you’re wondering what a $1000 jersey looks like mounted on the wall, here you go:

Meanwhile, Darren Rovell makes the case that A.J. made himself a better deal with the sale to Hawkins than he could have expected if he were given a cut of the official school sales.

… Let’s take you through the math.

Let’s say the Georgia bookstore sells the jerseys — they have 22 different versions of No. 8 — for an average of $60.

They make $30 by selling it at that price. The licensee, Nike, takes the rest and distributes it to who make the jersey and gives 10 percent of that money to the schools.

So on a $60 A.J. Green jersey, Georgia only makes $3.

Now let’s say the NCAA allows the player to take part in these sales, as they should. They allow the Nikes of the world to put the names on the back. And since that would likely result in more sales, let’s say the licensee throws an additional five percent royalty to the school.

So now the school has a 15 percent royalty or $4.50. They split evenly with the player, so the player gets $2.25 per jersey.

So how many A.J. Green jerseys would sell? One insider who is in the business said, aside from Tim Tebow, the biggest players sell about 1,500 jerseys. Green doesn’t fall into the category. Another insider, who sells college jerseys, said Georgia could expect to sell about 300 No. 8 jerseys this year.

How much would that leave A.J Green with? $675 — or $325 less than what he got for selling his Independence Bowl jersey.

And Bruce Feldman reminds them both what should be the first rule of thumb for these sorts of dealings – if you’re going to engage in an under the table transaction, best to keep your business off of Facebook.

… Teams now control more of the access in getting out their coverage. They don’t “need” the newspapers as much as they once did. But with all of that, you also have more accessibility to the players and people involved through technology, which means there’s more potential pitfalls for the colleges to cope with. The Marvin Austin and A.J. Green stories grew out of social networking situations.


Filed under Georgia Football, It's Just Bidness, The NCAA

11 responses to “Taking care of business, working overtime

  1. dudetheplayer

    A.J. wouldn’t qualify as “one of the biggest players?”



  2. Hogbody Spradlin

    Is that Joe Jacoby’s jersey beside A.J.?


  3. ChicagoDawg

    TE Chris Cooley #47


  4. 69Dawg

    Ok I guess the NCAA put this rule in as a result of the UGA player’s selling their SEC rings. So we only have ourselves to blame. What gets me is Hawkins was clearly not a booster of the program. Had he not been tagged as an agent would the NCAA come down as hard??? I guess the NCAA has ruled that if you play for a college you fore go all rights to sell your property to a third person at the FMV. NCAA, the mafia of college football.


  5. Mayor of Dawgtown

    Darrell Rovell is FOS. It’s a game jersey actually worn by an All-SEC and AA player in a bowl game. It ain’t some replica bought at the bookstore. If Green becomes a star in the NFL, and it looks like he will, the thing will be worth 5 times what the collector paid for it. That’s how collectors of sports memorabilia make money–buy low, sell high. It’s called capitalism and I remember in the not to distant past when capitalism was considered a good thing in this country.


    • Mayor of Dawgtown

      P.S. Note the Redskins jersey hanging on the wall next to Green’s. “Agent” my ass. The guy collects jerseys. NCAA you are a bunch of lyin’ SOBs.


  6. Wow. Horrible math. How does he think a $60 jersey only gets UGA $3? Sorry, that’s a total fail.

    They make at least $30 per jersey selling them from their own bookstore or their own online site.

    Terrible, terrible math fail.


    • AthensHomerDawg

      Muck… can you not read? He stated in the piece that the bookstore takes $30 and UGa gets$3 ( Im guessing 10%) I assume UGa he is referring to is the Athletics Department. However it is handed out of Nike takes $30 and pays its suppliers and pockets a profit!


  7. Cameron Roberts

    If the NCAA were to reform rules about player compensation to allow for jersey sales as financial benefit, wouldn’t they also be reforming what players could sell with their own property as far as benefits? I would think he could get that money and still sell his jersey. I think this misses the route of the issue, which isn’t economic, but rather ethical.