In case you’re wondering what a $1000 jersey looks like mounted on the wall, here you go:
Meanwhile, Darren Rovell makes the case that A.J. made himself a better deal with the sale to Hawkins than he could have expected if he were given a cut of the official school sales.
… Let’s take you through the math.
Let’s say the Georgia bookstore sells the jerseys — they have 22 different versions of No. 8 — for an average of $60.
They make $30 by selling it at that price. The licensee, Nike, takes the rest and distributes it to who make the jersey and gives 10 percent of that money to the schools.
So on a $60 A.J. Green jersey, Georgia only makes $3.
Now let’s say the NCAA allows the player to take part in these sales, as they should. They allow the Nikes of the world to put the names on the back. And since that would likely result in more sales, let’s say the licensee throws an additional five percent royalty to the school.
So now the school has a 15 percent royalty or $4.50. They split evenly with the player, so the player gets $2.25 per jersey.
So how many A.J. Green jerseys would sell? One insider who is in the business said, aside from Tim Tebow, the biggest players sell about 1,500 jerseys. Green doesn’t fall into the category. Another insider, who sells college jerseys, said Georgia could expect to sell about 300 No. 8 jerseys this year.
How much would that leave A.J Green with? $675 — or $325 less than what he got for selling his Independence Bowl jersey.
And Bruce Feldman reminds them both what should be the first rule of thumb for these sorts of dealings – if you’re going to engage in an under the table transaction, best to keep your business off of Facebook.
… Teams now control more of the access in getting out their coverage. They don’t “need” the newspapers as much as they once did. But with all of that, you also have more accessibility to the players and people involved through technology, which means there’s more potential pitfalls for the colleges to cope with. The Marvin Austin and A.J. Green stories grew out of social networking situations.