It’s hard to believe you can raise ten and a half million dollars publishing dreck like this, but that’s just what Bleacher Report has done. Read it and weep:
So how has Bleacher Report pulled this kind of growth off when almost no other sports-related startup has? Tons and tons of content for nearly any sports team anyone could care about. They produce more than 500 pieces of content a day, and have more than 1 million aggregate subscribers to their online newsletters tracking some 300 teams…
… Bleacher Report has 3,000 contributors and 700 featured contributors. Most are everyday sports fans who want a megaphone and people to argue with, but have day jobs and don’t have the time to build a large enough blog to get an audience on their own. Bleacher Report gives them some light editing tips, stats and analysis to provide story ideas and research, and of course distribution…
“Light editing tips”?
We really are doomed as a civilization.