Only we can do that to our pledges.

Mark Emmert wants you to think he and the NCAA would stand tall against exploiting the student athlete.  And maybe they do, sort of.

“We have to make sure that we can be as clear as possible about our values and about how they’re reflected in our regulatory records and our rules.  Student-athletes are students. They’re not professionals, and we’re not going to pay them and we’re not going to allow other people to pay them to play.”

One small catch – the NCAA isn’t above letting its own membership exploit those same student athletes.  In fact, it’s considering a proposal to make that easier.

… The issue involving likeness of student athletes could be revisited in three to four months, Lyons said. Under the proposal, schools would have greater autonomy to use the likeness of their most recognizable stars in school and charitable promotions.

Lyons called it one of the “hottest topics” that the NCAA will continue to discuss over the next three to four months…

Hmmm.  Wonder why he thinks it’s “hot”.

“There’s some concern of potential exploitation and more and more uses of the student athlete’s likeness,” Lyons said.

Gee.  Go figure.



Filed under The NCAA

11 responses to “Only we can do that to our pledges.

  1. Does this mean we may finally get to see our favorite players’ names and faces on the EA Sports NCAA games? Because that has always gotten on my nerves. They use the numbers and attributes and stuff, so it’s such a sham anyway…


  2. The Original Cynical in Athens

    Something has to give pretty soon. Either the NCAA is going to come to reason, pay the players, call it what it is-a minor league organization; or, someone is going to start a minor league where the kids don’t have to qualify for school, spend wasted days chasing a sham degree and can spend their time practicing while getting paid.

    If greed is going to be the overriding decision-maker in all cases, with the NCAA serving as some sort of modern-day plantation, they are going to destroy the entire system.

    Reason has got to come into play at some point, right?


    • Regular Guy

      “or, someone is going to start a minor league ………..”

      Honestly, I can’t see that ever happening. The amount of money and advertising power it would take to pull that off is something that really only one organization could pull off, and that’s the NFL……….and they seem quite comfortable with the current arrangements.


      • mp

        tough to form a league to compete, but might it not be possible for an agency to set up a series of academies? The athletes are immediately signed by the agency and pay a higher % of their contracts to the agency once they are drafted. Shoot, partner with Nike or Gatorade or whatever to help defray costs and bind the athletes to endorsements. Athletes get better training, more focus on NFL preparation, immediate stipends, and no worries about qualifying academically.


        • Regular Guy

          But who would actually watch these games? There would be no such thing as alumni or anything like that to build a fan base, and without some sort of TV revenue, it just wouldn’t be viable (I know NFL teams don’t have “alumni” either, but comparing the NFL fanbases to what we’re talking about is apples/oranges). Nobody is going to change the channel from their alma mater or favorite college teams to watch an academy like that. Think of how many players they would have to sign to field these academies, and how low a percentage of players who actually make it into the NFL, and even fewer who make it “Big Time” in the NFL to bring in large amounts of commissions to the agency. These academies would be subject to the same crapshoot of recruiting that the schools are.

          Again, like the NFL, the agencies are quite comfortable with the current setup. They don’t have to do any player development, and don’t have to lay out a single dime until the player has already proven that they are a decent NFL prospect at the college level. The successful agencies already get their share of players every year anyway, and funding their own academies would probably ultimately end up with about the same number of NFL prospects anyway —- so why put all the effort and money into creating the academies for basically the same result that you’ve already got?

          There’s just nobody out there who would have a real motive to create an alternative route to the NFL. I’m not saying it shouldn’t happen, I’m just saying I don’t see any reason it ever would.


  3. Go Dawgs!

    You mean like the gigantic photos of players that many schools are plastering on the sides of their stadiums, like Mississippi State and Kentucky, among others? You mean jersey sales? You mean their pictures on programs that the Universities sell for profit? Stuff like that?


  4. Ausdawg85

    It’s in the best interest of the student-athletes to provide them with an education, room, board, facilities and guidance while member institutions make gazillions off of marketing their own personal brands to support other sports. And building of skyboxes. Really, it’s fair. Stop whining. Look away, nothing to see here. Please, leave us alone.

    P.S. Don’t forget though, we will REALLY F* U up if you dare sell a rather meaningless jersey we gave you to someone on Facebook. But not if you just trade it for a tatoo…that’s OK. See, we’re fair.


  5. AlcoholicGenius

    Capitalism, baby. Cept, somebody done decided it dont apply if 18 and you can run the 40 in 4.2 or .3, or you 6’6″ and weigh 360. It aint fair. The NCAA got the same business plan as many other business mens in your town – – Pimps. What gone happen is like a Curt Flood law suit and the court gone say it slavery.


  6. Since the vast majority of student athletes are going Pro in something other thsn sports, I think a paid for college education should be something they all seek. In the long run it will mean more money for them. Academic or athletic scholarships should be something that all high school students strive for. Often the students that do not qualify are the ones who are left behind. The Junior College route is another alternative. An education should be the goal.


  7. 69Dawg

    Let the NFL draft them like baseball, with the same rules.


  8. Anonymous

    69, The NFL sets the draft rules, not the NCAA.