Mark Emmert wants you to think he and the NCAA would stand tall against exploiting the student athlete. And maybe they do, sort of.
“We have to make sure that we can be as clear as possible about our values and about how they’re reflected in our regulatory records and our rules. Student-athletes are students. They’re not professionals, and we’re not going to pay them and we’re not going to allow other people to pay them to play.”
One small catch – the NCAA isn’t above letting its own membership exploit those same student athletes. In fact, it’s considering a proposal to make that easier.
… The issue involving likeness of student athletes could be revisited in three to four months, Lyons said. Under the proposal, schools would have greater autonomy to use the likeness of their most recognizable stars in school and charitable promotions.
Lyons called it one of the “hottest topics” that the NCAA will continue to discuss over the next three to four months…
Hmmm. Wonder why he thinks it’s “hot”.
“There’s some concern of potential exploitation and more and more uses of the student athlete’s likeness,” Lyons said.
Gee. Go figure.