This should raise a few eyebrows.
… If you do the math, Georgia is only putting 25.8% of their football revenue back into the program. Meanwhile, the 2009 National Champion, Alabama, was putting 43.3% back into their program, and the 2010 National Champion, Auburn, invested 42.2 percent. Is there perhaps a correlation between this and results on the field? Georgia went 7-5 in 2009 and just 6-6 in 2010. Comparing Georgia to Texas, who is the only school with bigger profits from football, the two are spending at about the same rate, with Texas putting 26.7% back into their program. However, Texas is spending $25,112,331 to Georgia’s $18,308,654.
I’ll also note that Georgia is second in the SEC in terms of overall athletic department profit at $11.7 million. Alabama, who posted the highest profits for its athletic department, is an outlier with a $44 million profit (more to come on that in a later post). Ole Miss presented a balanced sheet, so they show no profit in the athletic department. However, the other 10 schools posted an average profit of $5.4 million, putting Georgia’s athletic department at more than twice the average profit.
About that correlation question – it’s hard to say without knowing what that extra spending is going into, so it would be interesting to see a school-by-school breakdown. But, yeah, it’s hard not to have a nagging feeling that making money has occupied a higher priority for the people running the athletic department (or, more accurately, the person to whom those people answer to) than spending the money to allow the program to succeed at its highest level.
Especially when it’s the continuation of a trend.