Admittedly, it’s a story about the basketball team and a tradition which I’ve never exactly warmed up to, but, still, this strikes me as both creepy and depressing.
Tom Fell, a senior broadcast news major from Charleston, S.C., was unable to make his signature run reminiscent of the classic “Rocky” films when the University Athletic Association’s marketing and promotions department sold his usual timeout spot to auto insurance company Geico…
… Fell was asked to run through the student section, rather than his usual route at the opposite end of the court, handing out Geico gift cards on the way up, then boxing the Geico mascot — a giant gecko — during the timeout.
In rejecting the offer, even a guy who dresses like this –
– shows that he knows there are limits. Or at least should be limits.
“But then the game ends, and I could see clearly where these people’s allegiances lie — with Geico, some massive non-local corporate car insurance company who is one of the most advertised companies out there.”
Maybe they can find a way to monetize the halftime show in Sanford Stadium. The gecko would look great with the girl tossing the batons on fire.