As marketing ideas go, this one’s a bit of a head scratcher.
Although I suppose you can say the product has been road tested.
“I think we’re so close,” Fromm said. “We’re so close to executing on all cylinders. Sooner or later we’re going to break it out, and it’s gonna be really fun to watch. And man, I can’t wait. I’m holding on to it. Because when we come to the locker room everyone knows we can play better.” — The Athletic, 11/11/19