As marketing ideas go, this one’s a bit of a head scratcher.
Although I suppose you can say the product has been road tested.
“We are not going to say that that is enough. Our whole motto this spring and all offseason has been ‘do more.’ Whatever we have done is not enough. Whether it is 24 wins or whatever it has been over two years, it is not enough.” — Kirby Smart, Dawgs247, 5/11/19