The SEC is rolling in it. And wants to keep it that way.

“It” being big money, that is.

The Southeastern Conference more than doubled revenue from media rights in the first year of its landmark 15-year contracts with ESPN and CBS, according to the league’s Internal Revenue Service filing for 2009-10.

If you look at the breakdown, you’ll get an idea of why the conference hasn’t jumped on board the playoff train.

In the period between Sept. 1, 2009 and Aug. 30, 2010, the SEC reported $153.3 million in revenue from television and satellite radio — up 155 percent from the $60.1 million it reported in the same category in 2008-09. [Emphasis added.] The league also saw a slight gain in revenue from postseason events, reporting $80.9 million in revenue in 2009-10, up from $78.8 million in 2008-09. Those two categories make up the vast majority of the league’s revenue.

The SEC makes almost twice as much from the regular season as it does the postseason.  And it doesn’t share the regular season money with anyone else.


Filed under SEC Football

15 responses to “The SEC is rolling in it. And wants to keep it that way.

  1. Dog in Fla

    Just think of the increase in how much more money each Big 10 team would be getting (reportedly $22,ooo,ooo/season) than each SEC team ($18,280,000/season) does if the Big 10 oversigned.

    Delany v. Slive

    Delany’s production: (1) “Currently, Greenstein reports, each individual Big Ten school receives roughly $22 million annually”

    Slive’s production: (1)”The 12 conference members received an average of $18.28 million from the conference in 2009-10,” and
    (2) the usual automatic BCSCG semi-final in the SECCG each season.


  2. shane#1

    What’s better than mo’ money? Mo’ money, mo’money, mo’money! I don’t get you oversigning point there south of the border Dog. UGA and UF bring in as many viewers as anyone and they don’t oversign. Bama and AU might turn on some sets, but Ole Miss and Missy St ain’t exactly big draws. I don’t think oversigning has anything to do with ratings.


  3. Mayor of Dawgtown

    Today the basketball coach and 10 players at the University of San Diego were indicted in Federal court for point-shaving and fixing games. Wagers were placed and they cleaned up to the tune of thousands of dollars. Yet every year the SEC, using referees under its control, fixes games to ensure that the “right” teams win so as to maximize the bowl revenue for the conference to the tune of MILLIONS of dollars by assuring that an SEC team is in the BCSNC game and another is in a BCS bowl. Where are the feds on that?


    • DawgPhan

      If I agree with you, do I get a tin foil hat?


      • Mike

        No, but you get an Olvatine Decoder Ring


        • Mayor of Dawgtown

          That’s OVALTINE, moron.


          • Mike

            How do you know I did not mean Olvatine? I mean, how can you be sure that *this* decoder ring is so super secret that few are entrusted with the real name and even fewer know how to spell it?

            In other news, fat typing fingers will be the death of me yet, a demise that will no doubt be exacerbated by the pedantry of the spelling and grammar police, especially the ones wearing the tin foil hats.


  4. JasonC

    But Auburn lost money on the BCS Championship, so we should just blow up the whole system and do a Wetzel playoff. It’s guaranteed big money and better games.


  5. DawgPhan

    The Big10 deal includes each team’s media rights, the SEC deal does not. I believe that UGA is being paid quite well for their media rights.


  6. Repent: GREED is the first and root of the rest of the 7 cardinals sins. Armageddon may just be in the corner.


  7. GREED is the first and root of the 7 cardinal sins.