… it’s not so hard to understand this.
Why? Why are media companies in these tough times willing and able to pay out the wazoo for properties that, in this case, include outposts in Ames, Iowa; Waco, Texas and Manhattan, Kan…
… One industry analyst summed it up this way: “There is a value to limiting uncertainty.” Sports have become one of the safest and highest-grossing buys for media companies. There are no coked-up, petulant stars to deal with. Well, at least not a lot of them. The only “winning” is done on the field. Sports are somewhat cheap to produce. Sports are true reality television, almost immune to being DVRed. Advertisers love that. There is a built-in following whose interest doesn’t wane with time. Even the strongest TV series are cancelled. Try taking Alabama-Auburn off the air.
Since the advent of TV, sports have become the foundation of the medium — largely immune to viewer trends or changing mores. College sports, in the last 25 years, have taken it to a new level.
“I think we’re all making a bet on the future where we believe that college sports and sports in general is one of the leading lights generating large audiences,” said Randy Freer, Fox Sports Networks president.
Why does it seem like there’s so much money in college sports these days, with all the attendant problems that brings? The fault, dear Brutus, is not in our stars, but in ourselves.