A new head coach I’ve been most impressed with is Vandy’s James Franklin. Stepping in and trying to revive a moribund program in the nation’s toughest conference ain’t easy in the best of times, and Vanderbilt’s 2010 season was anything but that. Still, at least in the short run, Franklin has struck me as being up to the task. He’s done some clever promoting (the walk-on videos I’ve posted are a good example of that), brought some needed energy to the program and, most importantly, recruited on a level I never thought the program was capable of achieving.
Which makes this a pretty sad bit of news.
The hiring of football Coach James Franklin and a hard marketing push have not translated to increased season-ticket sales at Vanderbilt.
About 11,000 season tickets have been sold, approximately 1,500 off last year’s pace.
That is despite an intensified focus on marketing, which will increase over the next month.
I’m not a Vandy fan, and I still find that depressing. Not that I expect sellouts overnight, or fail to remember that the fan base did get a little excited during Vanderbilt’s bowl season. But to see ticket sales drop below the level of the Robbie Caldwell season? Sheesh.