The secondary ticket market for bowl games means that people will still show up. They’ll just be more prudent about it.
But while Tech has sold only about 10,000 of its 17,500 allotted tickets, athletics director Jim Weaver has steadfastly maintained there will be 15,000-20,000 Hokies fans at the Sugar Bowl.
After 19 consecutive trips to bowls, he said, Tech fans are savvy about acquiring tickets. And they can get cheaper seats, often with better views, by going through the secondary market and brokers.
The downside is that some schools will be stuck with an even worse deal from their bowl ticket allotments.
West Virginia’s sports marketing director, Matt Wells, said this week that the school has sold only about 7,500 of its Orange Bowl allotment of 17,500 tickets. While WVU will use another 1,500 tickets for staff and family members, the band and other school-related travelers, Wells said he does not expect the university to sell many more before the bowl against Clemson. That means WVU probably will be on the hook for more than $1 million in unsold ducats.
“We were hopeful that we’d sell more, so we are disappointed with the number of sales,” Wells said.
The bowls aren’t going to change their ways. Which means schools are either going to have to provide additional incentives to entice their fans to buy through them or continue to eat the increasing expense and look for ways to pass that on to the fan base. I’m pretty sure we know how that’ll work out.