it’s football, baby, football.
POST-SEASON MONEY DISTRIBUTIONS
The majority of conferences receive more revenue from the BCS than from the NCAA’s Basketball Fund:
Conference BCS (millions) NCAA (millions) ACC $21.2 $18.2 Big 10 $27.2 $18.5 Big 12 $21.2 $18.9 Big East $21.2 $24.9 Pac 10 $27.2 $16.1 SEC $27.2 $15.6 Mtn. West $12.8 $5.0 Mid-American $2.6 $1.7 Sun Belt $1.9 $2.4 C-USA $3.3 $6.9 WAC $4.1 $2.9
SOURCE: NCAA, SportsBusiness Daily
Note that those numbers are for postseason revenues only. In other words, football with its piddling one-game playoff and bowls which don’t mean anything seriously outgrosses March Madness. Toss in the regular season bucks and it’s an even bigger disparity between the two major revenue sports.
Now maybe you understand why guys like Delany are so fiercely guarding their turf when it comes to restructuring the BCS.