USA Today looks at the rising salaries of college basketball coaches, which is now percolating down to schools with smaller athletic budgets. It’s a classic case of keeping up with the Joneses, brought on by an expanding tournament which is the gauge for success.
Football is different.
VCU digging deep to thwart the get-Smart bids by Illinois and N.C. State is emblematic of a widening dollar gap between major-conference schools and so-called midmajors. Football TV contracts and attendance for the six power conferences of football’s Bowl Championship Series mean big money, while competitive ambitions at midmajors often outrun their athletics departments’ ability to pay for them.
VCU is paying for Smart’s raise with increased student athletic fees.