Ladies and gentlemen, here’s what the people running the sport we love so deeply have to say to you:
“I think [ticket prices will] go up until you reach a point where there is a breaking point,” said Jason Heggemeyer, the assistant athletic director for ticketing at Illinois. “That will be controlled by the market. If people are still willing to pay for that entertainment value, then I don’t think we’ve seen yet what the limit will be.”
They don’t even bother to hide it anymore.
We’re little more than wallets and their interests lie in calibrating how easily and deeply they can reach into us. When it’s not about pure greed, it’s about making up for their own financial goofs, but either way, play your part and take what they give you. Because that’s all you’re gonna get.