Talk fast, because speed kills.

Really neat post from Chase Stuart about another trend in offense:  one-word play calls.  The guru is Oregon’s Chip Kelly.

Kelly told the Patriots he was moving to a no-huddle that only used one word to signify everything involved in a play.

Sideline calls take too long. Wristbands too.

One word is all that is needed.

“The things they’re doing now, they’re even faster,” [Ravens tight end and former Oregon player Ed] Dickson said. “They have things where they can call one thing and it’s going to tell them formation, plays, everything, and all you have to see is coverage.”

The collective Patriots’ response to Kelly’s assertion was, basically, “You run an entire offense like that? How do you get the players to comprehend that?”

Kelly declined to be interviewed, but those with knowledge of the discussion said Kelly laid out his rationale.

Players memorize thousands of words in songs, hundreds of movie lines, and many other things involving pop culture.

Why can’t players have instant recall of a handful of concepts? Heck, everybody knows No. 2 on a McDonald’s menu gets you a Quarter Pounder, medium fries, and a drink.

“It’s kind of easy,” Dickson said. “It comes with repetition. A lot of guys learn different. Myself, I just needed to be out there repping those plays. The more comfortable you get, the faster you’ll go. He wants to make it easier to where you’re not thinking about anything, you’re just going fast. Make it as simple as guys can learn it so you can go really fast. That’s the key, making it simple for your players so they can play at top speed.”

There’s something so simple and yet so brilliant about that approach.  You’d think even Gary Danielson would approve.


Filed under Strategery And Mechanics

23 responses to “Talk fast, because speed kills.

  1. Gatriguy

    Yeah, but can Chip Kelly sell Ford trucks?


  2. Just like pee wee ball…a novel approach.

    Dang, I forgot to check with Scorpio to see if I could post again…

    Have a great day,



    • Scorpio Jones, III

      I am feeling a little stronger today, BD…but I appreciate your concern…just, please, don’t beat me up at lunch today. I am still vewy fwagile.


  3. ted roof

    Wouldn’t the defense be able to pick up on that easier?


  4. Making something complicated is easy. Making something simple is genius.


  5. Cojones

    Too many plays? Is that like too many notes in music?


  6. Scorpio Jones, III

    I just had this flash of Steve Spurrier reading this stuff the last couple of days and giggling himself into insensibility….he’s all for that one word play stuff, as long as its his word.

    Man….BD if things work out, the thought of him and Nick going toe to toe in the Dome with more talent equality …..course I guess some folks would find that game boring.


  7. Scorpio Jones, III

    “Sometimes I feel…..soooooomtimes I feel, soomtimes I feel lak I been tied to the whipping post…..”


  8. Cliff from Cheers

    Fits language theory perfectly. We can call up ridiculously complex schemes with the invocation of a single word. In fact, more words just increases the likelihood of confusion.

    Sounds like Chip spent a lunch hour yapping with a good linguist.


  9. Dante

    Danielson would most certainly not approve. Repitition and simplicity are just newfangled schemes that trick your brain into learning stuff. Trick ’em learning is just not fair. Refs should allow more time for book-length West-Coast-Offense-calibur play calls.


  10. Bulldog Joe

    Here are a few ideas for the dawgs (feel free to add your own):

    “The Carlton”: The second and long dive into the line.

    “The Southerland”: The throw the ball over the fullback’s head play that worked once in 2006.

    “The Nozone”: The zone read play where we hand to the tailback no matter the read.

    “The Inman”: The first down lineman jumps play.

    “The Donnan”: The tunnel screen (duh).

    “The Honeybobo”: The our linemen are getting beat so lets throw it out to a receiver behind the line of scrimmage play.


  11. Will Trane

    Keep thinking about the dawgs formations against Ward’s 4-3.
    Think Bobo runs the same scheme and formations even with a no huddle.
    Bobo has 4 good backs and 2 fullbacks. They have about 7 lineman and couple of 2 deep they could use. But do they run that same formation.
    The same formation where the QB gets jacked by a rush because the QB is waiting for the trips to get out or the little flare pass on the line of scrimmage. Or he runs Gurley into the sideline.
    Why not put 7 on the line, a deuce set and create more running lanes for these backs.
    Or go to an unbalanced wing with the full back there. Why does Will Friend not create more gaps and running lanes along the line of scrimmage. Rome and Lynch are blockers. His fullbacks are solid blockers.. They need to broaden the rushing lanes. AT most they usually have 5 – 6 gaps or lanes. He could use Xavier Ward in a tackle over formation.
    Why are they not creating at least 8 – 10 running lanes for these two backs. Or put them in a diamond formation.
    An unbalanced wing would have caused a lot of problems for Carolina or any 4-3.
    Maybe like you read the past two days the O line is not that solid or experienced. During this off week why do they not put in more running packages with a 7 front [max you can have] but you can cheat that.
    Speed kills and power drives. I would love to see those 4 line with their hands in the dirt and a cover two go against an unbalance wing or an extra tackle on the line.
    If Georgia every wanted to go to a power runnning game do it now. You have the personnel package re backs, TBs and FBs. Not no All Americans or SEC on the line but use all of these guys. Roster management and game planning!


  12. Hobnail_Boot

    Bobo already uses this. Too bad his favorite calls are “Scooter”, “Colorado”, and “Blackout”.