Just haggling over the fee

Gag me with a spoon:

The conference commissioners and college administrators who oversee college football’s new championship format, which will begin in 2014, expect to unveil its name and logo at their meeting in Pasadena, Calif., next month, executive director Bill Hancock said.

That title, Hancock said, will not include a sponsor.

“It won’t be ‘The Vizio Championship Tournament,'” Hancock said, using the Rose Bowl title sponsor as an example. “The Final Four doesn’t have one. The Masters doesn’t. The Super Bowl. That’s the kind of event we have.”

The group has narrowed the candidates for the name to a “small number,” Hancock said. It will be simple, straightforward and, as he described it, “not cutesy.”

So, the man who said we didn’t need the event now says the event doesn’t need a sponsor.  This is just an oblique way of saying “nobody’s offered us enough money – yet.”  One day, somebody will.  And I’m sure it will be totally classy.  Bill will let us know that.



Filed under BCS/Playoffs, Blowing Smoke, It's Just Bidness

6 responses to “Just haggling over the fee

  1. Hogbody Spradlin

    Lemme see if I have this straight: An event created solely to make money doesn’t need a sponsor [yet] because that would be crass?


  2. Ausdawg85

    The College Football Championship

    …presented by Nike. See, it’s not about the money.


  3. DawgPhan

    Just got to be classy about it.


  4. Cojones

    High Class Pick of Four by Pundits? “Hick Pics” sound about right?


  5. MGW



  6. W Cobb Dawg

    Why do I picture the adults from The Hunger Games movie when thinking of what these college administrators and commissioners look like?