Justin Connolly, the ESPN senior vice president who will take the phone calls from screaming coaches or athletic directors every time some caller to Paul Finebaum’s radio show makes mention of a “bagman,” seemed perfectly at ease Wednesday with his decision to unleash Finebaum and his pigskin-loving version of Howard Stern’s Wack Pack on the SEC’s branded network. The choice, which proves once again that ESPN understands better than its competitors that people love college football and love to argue about college football, also proves something else.
This conference network will look nothing like the Big Ten Network or the Pac-12 Networks. “At the end of the day, we want to differentiate the network,” Connolly said. “We don’t want to just fill our days with re-airs of live-event content. What Paul does is bring some appointment television and some wow factor.”
What’s the old expression – lie down with pigs, get up smelling like garbage? Only I don’t know if that pertains to the SEC, or those of us stuck paying the cable subscription fees supporting that nonsense.