Based on a statistical model that “predicts team revenues as a function of metrics related to team performance such as winning percentage and bowl participation”, the Emory Sports Marketing Analytics blog ranks Georgia’s fan base tops in the SEC.
The University of Georgia has the number one ranked football fan base in the SEC according to our study. It should be pointed out that this study covers a ten year period, and that the top four ranked schools in the SEC are also among the top ranked football fan bases in the country. So, what separates Georgia from Alabama? Over the period of our study, both Georgia and Alabama averaged between 9 and 10 wins a season. However, Georgia averaged 12% more in revenues per year than Alabama. Alabama also had a couple of years in the beginning of our sample (2002 & 2004) where the home games were not all filled to capacity. Thus, over the period of our study, when we control for team performance and other institutional factors, the Georgia fan base is just a bit more loyal and devoted.
Call it banged for the buck. It’s what powers McGarity’s revered reserve fund to be all it can be.