Why, you offer the tickets at half price.
At the rate this is going, in a couple of years I expect Tech to offer to pay you to come to BDS.
“… Georgia’s just going to do what it’s going to do to win ballgames. Whether that’s passing the ball or running the ball or doing both. It’s kind of simple: whatever way to win ballgames.” — Charlie Woerner, The Athletic, 12/4/19