Why, you offer the tickets at half price.
At the rate this is going, in a couple of years I expect Tech to offer to pay you to come to BDS.
“Just because they tweet something emotional during that time, that doesn’t matter,” Smart contended. “It gives the other team motivation. But our team was motivated to play Texas. Texas outplayed us, outcompeted us. They outcoached us. They out-physicaled us. They did a lot of things better than us.” — USA Today, 1/2/19