Coming soon, to a cable bill near you…
Distributors in SEC country can expect to pay a rate of $1.30 to carry the soon-to-be-launched SEC Network, according to several sources with knowledge of the rate card.
That fee, paid on a monthly per-subscriber basis, is what cable and satellite companies within the SEC’s 11-state footprint would pay to ESPN, the owner of the SEC Network. Outside of SEC territory, the channel’s license fee drops to 25 cents.
That’ll be a win for Mike Slive, who will once again be able to show his presidents that they swing the biggest Johnsons in the room at the next get together.
An in-market rate of $1.30 makes the SEC Network significantly more expensive than the Big Ten Network. BTN launched in 2007 and currently charges up to $1 in its 11-state footprint from New Jersey to Nebraska. Sub fees on average from both inside and outside the footprint average 37 cents, according to researcher SNL Kagan.
Note also that they’re looking to stick the locals with a higher share of the cost than the BTN does. Never underestimate the drawing power of the GPOOE™.