You can’t put a price tag on the perception of promoting alcohol use.

Actually, I suspect we’re about to find out that you can.

The SEC plans to review its alcohol policy for neutral-site games and home games off campus, and not necessarily selling alcohol to the public at campus games, SEC Associate Commissioner Herb Vincent said.

The University of Texas recently began selling beer and wine at some sporting events this year and may continue at football games in the fall. At least one SEC athletics director likes the idea for SEC stadiums, where alcohol is permitted in private suites but not public areas.

Selling beer at football games “would enhance the fan experience,” LSU Athletics Director Joe Alleva said.

Not to mention the schools’ bank accounts.  Unleash the rationalization hounds!

“I don’t think that’s something that would necessarily be a negative for drunkenness and it might curtail the drunkenness if you sold beer. Right now, they drink excessively in the parking lot before they come in because they can’t get alcohol inside. Perhaps if they had access in the stadium, they wouldn’t drink as much when they come in. I think it’s something we have to talk about. This may come down the road in the future, and I wouldn’t be opposed to it.”

And here’s your real tell:  Mike Slive has “mixed feelings” about it.  That’s a long way from firm opposition.

There’s way too much money involved here, especially once the conference gets over its hypocrisy about message sending.  Aside from concession sales and sponsorships, you’ve got the real golden goose:  advertising.  My prediction is they’ll start sliding down the slippery slope once they see how Texas makes out with its new policy and they’ll keep going with explanations that don’t pass the logic test until they get it all in.

When that happens, at least we’ll be assured of one good thing, an end to this silliness:

In 2006, officials from Florida, Georgia and the SEC asked CBS and other television networks to no longer use the “World’s Largest Cocktail Party” phrase when referencing the Florida-Georgia football game. The movement to tone down the nickname was done to raise awareness about the excessive use of alcohol on campuses.


Filed under It's Just Bidness, SEC Football

13 responses to “You can’t put a price tag on the perception of promoting alcohol use.

  1. Hogbody Spradlin

    The logic: ‘they’ll drink less outside if they can buy beer in here.’ I ain’t buying it. Sounds too much like ‘let’s give addicts their fix so they won’t be buying it on the street.’

    There’s already 2 years of data at West Virginia. How’s that working?

    An 8:00 pm game in Baton Rouge on a warm September evening? Can you say projectile vomit.


  2. Rp

    At Louisville:
    “The school cuts off alcohol sales at a certain point during in each game and hires security — both uniformed and undercover — to monitor over-indulgence and under-aged drinking. Centerplate Concessions, which partners with the university, has a training program in place for anyone selling alcohol at games.

    Papa John’s Cardinal Stadium features an alcohol-free section for those who want to be away from the booze.”

    This seems like the way to go. I can certainly live without alcohol during the game, but it would be nice to find a good way to allow it.


  3. LDawg

    I already hesitate to take my younf daughter to a game because of what sshe might hear some drunk fan say. I would definitely not take her if they sell alcohol in the stadium.


  4. simpl_matter

    Did I miss the “putting butts in seats” rationale? Not being able to drink in the stadium has to have a deterring effect on a portion of the fan base.


  5. Otto

    Agreed with LDawg. I’m not usually a fan of alcohol laws but I don’t want the college game to turn into any more of a NFL game, piped in music or beer. I don’t want to hear more drunks yelling obscenities.


  6. Bright Idea

    Beer in Sanford would likely end my 34 year run of season tickets. I’m not against drinking nor a teetotaler but I don’t want to pass it down the aisle during the game nor enhance the game day experience of a bunch of drunks. Do I think the decision makers care how I or others like me feel? Of course not. I suppose it will be like a concert. Those 21+ will get an arm band at the gate.


  7. americusdawg

    I hope that if they do decide to sell/serve alcohol in Sanford that it will only be permitted in private suites and not public areas. Even if that is the case, you’re still likely to encounter some folks that have had “one too many.”

    I like to have a few drinks during the game and hope that I am able to contain my liquor and emotions during the game … so that I don’t embarrass myself and/or scar some young child for life. I will say that I do enjoy the ” rush ”

    I get from smuggling in a few airplane bottles in my socks. Maybe it makes me feel like I’m 17 again … I’m 50.

    Plus, unless they plan to totally overhaul the concessions at Sanford, I can’t imagine what the wait for a beer/wine would be (insert Final Jeopardy music here).



    I have yet to go to a game in Sanford where alcohol was not served. And they aren’t bringing in beer…

    I don’t see this being that big of a deal.


  9. James

    There’s already data on this. It’s called the NFL. Go to an NFL game and you get your answer to this question pretty easily.


  10. Alcoholic Genius

    We dont need need no “negative impact on drunkenness” – – we just drankin. She. It.