I appreciate that the Chick-fil-A Bowl is bringing “Peach” back to the name, but c’mon, guys, this?
“It got down to what is our history, what is our heritage, what is our tradition and how can we pay homage to that in our name,” Stokan said.
“We undertook research to find out what is the best name and how it fits with the bowl. That’s how we got back to Peach. We felt it was important to the fans, to the staff and to the volunteers who have committed to the bowl through the years. So we paid homage to the history and the tradition of the bowl.”
Seriously, if you had to spend more than, oh, ten seconds on that research, you were wasting your time. It’s the only other name the game has ever had.
The real reason for the move wasn’t homage paying. It was, as happens in so many ways these days, more corporate and commercial in nature.
The change back to Chick-fil-A Peach Bowl stems from last April’s decision by College Football Playoff organizers to make the Atlanta bowl one of six rotating sites of national semifinal games.
The playoff organizers stipulated that the Atlanta bowl’s name would have to become more in sync with the other five in the semifinal rotation, all of which include a traditional moniker as well as a corporate sponsor: Allstate Sugar Bowl, Discover Orange Bowl, AT&T Cotton Bowl, Tostitos Fiesta Bowl and Rose Bowl Presented by Vizio.
Thanks, though. Can’t wait for the peach milkshake, presented by Chick-fil-A.